INVESTMENT FUND Slavic Fund sicav: visual identity, logo
Our task was to create a logo that will be usable primarily on the Slovak and Czech markets, or on the European market. The elements we used were given in advance. Royal crown + Slavs + Belobog as a symbol of protection of law and order.
We chose the color scale in accordance with the Slavic basic colors, which are red and blue. As part of visual communication, we bet on elegance. Therefore, the primary color became burgundy and the secondary dark blue. As a symbol of wealth, we chose the gold color, in the form of printed visuals, we mainly use elements of hot stamping, which give the overall identity a truly exceptional look.
We also created a basic identity for the logo, selected suitable colors and applied letterheads, business cards and notebooks to basic promotional items.