Creating community of anime lovers, gamers and geeks. From fans. for fans.
We love the projects in which we can give our phantasy a ride and create something for a specific audience with a deep understanding of a topic. One person in our team is a passionate lover of anime and games, so we were trying to really make it feel as much “homey” for the given targeting as possible.
In the case of this project, the bar we had to work with was already pretty famous, but, as we have noticed, lacked to have defined tone of voice or communication rules. In the end we came up with the development of an already existing place, by creating a new logo, design manual, overall branding for them and social media management strategy. The final project is yet to be presented.